Retail & Consumer

At Wilton & Bain, we help listed and PE-backed Retail and Consumer businesses drive enterprise value, deliver world-class propositions, and achieve operational excellence in a fast-evolving market.

Our clients face complex supply chains, rapid digitalisation, and the impact of AI. Staying ahead requires the right leadership at the right time.

For over a decade, we’ve partnered with leading names across Retail, CPG, and Leisure & Hospitality, securing C-suite and Director-level leaders to guide organisations through growth, transformation, and turnaround.

Trusted by investors, boards, and executive teams, we deliver business-critical hires with pace and precision, empowering companies to outperform and create lasting impact.

Proven value delivered to our Retail & Consumer Services clients

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Executive appointments
across consumer markets

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Consumer clients

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Private Equity
funds supported

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EMEA and NA
markets serviced

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What our clients say

Case Study

Wilton & Bain supported CVC and Away Resorts by appointing senior interim leaders to drive integration and transformation. From establishing a PMO to deploying subject matter experts, we enabled the business to scale quickly and solidify its position as a leading UK holiday operator.

Meet the Global Leadership Team

Tim Baker - Headshot

Tim Baker

Managing Partner

Jason Rommer

Partner

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Chloe Watts

Partner

Reece Aitkins - Headshot

Reece Aitkins

Principal

Thought Leadership & Events

Podcast: What is Customer Experience?

Customer experience is more than a buzzword – it’s the foundation of sustained growth. In this podcast, Partner Jason Rommer shares why CX matters now more than ever, who should own it, and how it must be embedded into your organisation’s architecture. Listen in for clear thinking, practical insight, and a fresh perspective on building business resilience around the customer.

Podcast

Advancing Diverse Leadership with SWiTCH

SWiTCH is a peer network of 600+ senior women and male allies, chaired by Wilton & Bain Partners. Focused on advancing women into the C-suite and boardroom, SWiTCH drives change through purposeful events, peer dialogue, and actionable insights.

Let’s Talk Leadership for Retail & Consumer​

Whether you’re planning ahead or solving an immediate need, we’ll help you appoint leaders who make a difference.