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Case Study: Away Resorts
AT A GLANCE
Away Resorts is one of the UK’s leading Holiday Operators, with a portfolio of 25 resorts around the country. With a strategic emphasis on guest satisfaction and continuous investment, Away Resorts continues to drive growth as it strengthens its position in the UK leisure market.
Driving Value Under New Ownership
CONTEXT
Since Covid, the UK has seen a surge in the Staycation market, with UK-based holiday groups attracting significant investment from Private Equity. In 2021 CVC acquired Away Resorts, a leading UK Holiday Park operator, with an ambition to scale the business as demand for short-breaks and staycations intensified. Away Resorts needed a Talent Partner who could mobilise high-calibre talent quickly to drive transformation and growth across the group.
THE EXERCISE
CVC had an ambition to scale Away Resorts quickly, executing an acquisition and organic growth plan. An integration Programme Director was required to build and deploy a PMO and lead the business through a significant period of transformation.
SOLUTIONS & OUTCOMES
Engaging our network of high-calibre Interim executives, we were able to mobilise an experienced Programme Director who successful led the integration. Establishing a robust programme office and framework through which to govern a multi-faceted and complex portfolio.
With the framework established, Wilton & Bain was able to mobilise subject matter experts to lead specific workstreams across the portfolio, from System Integration, Data Migration and GDPR, through to more operational change initiatives.
Following the successful integration, Away Resorts was well placed for growth, investing in facilities and technology, whilst embedding a razor-sharp focus on the customer, solidifying its’ place as one of the UK’s most forward thinking and leading operators in its’ market.
