Podcast: What is Customer Experience?

 

WBMS Partner, Jason Rommer, is passionate about all things ‘consumer’ and an evangelist for the importance of the ‘customer experience’. But just what is customer experience, why is it important and who should be responsible for it? Listen to this podcast to find out.

Jason spent his early career in the trading team of one of the UK’s leading retailers, working across buying and merchandising before using this commercial knowledge to springboard into a career in recruitment. He now uses his industry knowledge and diverse recruitment experience to support clients to achieve business objectives across programme delivery, operations, commercial and supply chain.

In this discussion, we explore why customer experience is such a critical part of the bigger picture for digitally-savvy businesses across all sectors and how it needs to be incorporated into the very fabric of an organisation’s structure.